The IQ team and our clients are focused on building a relationship with prospects from the start; gathering intel and only making appointments when the prospect has shown a genuine interest. Our clients’ success is not measured by how many daily calls are made, but by allowing us to take the time to understand the prospect’s needs.
Starting a new business or launching a new product or service costs time and money. From organising trials and focus groups to carrying out street surveys, our team provide you with the intel you need to make informed, strategic decisions based on validated and up-to-date feedback straight from the horse’s mouth.
Customer & Employee Research
Businesses can see immediate results on their bottom line by spending time understanding their customers and their employees. Our team are well-versed in creating online surveys and speaking directly with your audience with the results collated and translated into recommendations for the client to review and act upon.
I would like to take this opportunity to thank you and the team at IQ4Business for your assistance recently on our market research and business development project. As we discussed at the outset of this task it was likely to be very difficult, as our target market was Ultra High Net Worth services. I am delighted to say that you exceeded our expectations in both the quality and quantity of qualified appointments and market information. This is exactly the start for this project that we wanted and once again thank you all very much and we look forward to working with you in the future.
Ken Currie, Commercial Manager
After initially meeting IQ4Business at a marketing event, I invited then up to our office in Lancaster. Our Managing Director was initially skeptical about research but after meeting with Liz they understood the importance of undertaking client and employee research. Liz took the time to listen to our research requirements, whilst also clearly demonstrating the importance of research. She told us how the survey would be conducted and analysed and what she required from us. Liz then went away to create the survey, keeping us up to date at all times. The survey and its analysis were both delivered on time and within budget. For any business thinking about undertaking some research or even those who are skeptical, I would highly recommend arranging a chat with Liz.
Anna Bell, Marketing Manager
The report findings have the potential to inform what could be a huge turning point in this business. I feel like I’ve hardly thought of anything else since the report landed – so is it impactful – YES!!! Thank you to every single one of your team who made this happen, I’m delighted.
Using IQ4Business for prospecting and lead generation is very different from our previous experience. Historically we used an in-house member of staff who came from the telesales sector. In retrospect, this was probably a mistake. Their approach erred too much on the selling side and which is not what we want because we need to go into prospective companies at managing director level. We came to realise that anyone prospecting on our behalf has to be the type of person who would end up meeting with the client at the end of the day. They needed to have been successful in their own organisation and understand business. The reason we feel that it is working well now is that IQ4Business are a highly effective communicator and able to provide answers when questioned by prospective customers.
Cormack Consultancy Group
Charles Cormack, Director
IQ4Business was approached by Eden Marketing to carry out research to test the market potential for a new member-only service for sole traders, SMEs and junior marketing professionals. This is what Jean Atkinson, MD of Eden Marketing had to say about our market assessment services: It was clear when speaking with peers that there was demand for access to marketing support, but cost was usually the limiting factor. Although I knew there was a demand, there were a number of variables which needed clarifying in order to launch the right product at the right price. Market research provided me with the answers I needed in order to reduce the risk and understand how to position the service.
Eden Marketing Ltd
Jean Atkinson, Managing Director
IQ4Business conducted an evaluation of a transnational project that had been undertaken with partners in Finland, Romania, Spain and Holland. Liz took time to thoroughly understand a complicated project to inform her research and conducted interviews with each of the partners on Skype. They found the process very useful and liked the way the interviews were conducted. Liz has great enthusiasm for her work and takes time to work with clients to find out what their needs are. Liz was very good in helping us define what it was that we wanted to get out the evaluation.
TeraByte IT Limited recognised a need to utilise a targeted campaign to raise the profile of our company and raise awareness of new compliance regulations. We chose IQ4Business for this task and were thoroughly delighted with the dedication and assistance throughout that we received. The team has great skills and knowledge that they can draw on to focus the campaign effectively whilst making relevant suggestions along the way to increase productivity and success. We will be back to use IQ4Business again in the near future.
Laura Dempsey, Managing Director
IQ4Business consultants are professional, diligent and put you completely at ease with market research. If you even think that your organisation should be undertaking market research then you should book a face to face meeting with them. The reporting and mid-job contact is excellent and they will help you to interpret the findings.
Tony Raynor, Managing Director
The Customer Consultation completed by IQ4Business was very professional and completed within the set time frame. The survey has provided valuable statistics to help ensure our company remains customer-focused.
Specialist Training & Consultancy Services
Nicola Dugdale, Operations Director
IQ4Business specialists facilitated a number of focus groups with managers and staff across the key operational teams. The focus groups were hosted off-site to provide additional assurance to staff that their views were confidential. The outcomes from the discussions were analysed and recommendations presented to the owners of the business. As a direct result a new internal communications strategy was implemented along with securing the services of an expert HR consultant to review the HR and employment practices across the company.
Anna Bell, Marketing Manager
I have worked with IQ4Business on three separate projects and with all three they have prepared us with a very thorough bespoke database which have benefited us tremendously. I would highly recommend them to anyone for this work.
John Caton, Managing Director
IQ4Business provided Jones Melling Ltd. with a quality and thorough service from start to finish and certainly went that extra mile when interviewing a selection of our Clients. Liz was able to undertake thorough and informative research from this that has proved extremely useful for our company now and in the future.
Jones Melling Ltd
Gary Jones, Director